Privacy Policy

Last updated: February 2026

1. Introduction

This Privacy Policy explains how Beautify Affiliates Limited (trading as “Get Beautify”, Company No. 14917917) collects, uses, stores, and protects your personal data when you use our website, mobile application, and related services (together, the “Services”).

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Beautify Affiliates Limited is the data controller responsible for your personal data. If you have questions about how we handle your data, contact us at [email protected].

3. Data We Collect

We may collect the following types of personal data:

  • Identity data: name, date of birth, professional qualifications (for practitioners)
  • Contact data: email address, phone number, postal address
  • Account data: username, password, account preferences
  • Usage data: information about how you use our Services, including IP address, browser type, and device information
  • Communication data: messages you send through our platform or to our support team

4. How We Use Your Data

We use your personal data to:

  • Provide and maintain our Services
  • Process and manage bookings between patients and practitioners
  • Verify practitioner qualifications and credentials
  • Communicate with you about your account and services
  • Improve our Services and develop new features
  • Comply with legal obligations
  • Send marketing communications (with your consent)

5. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract: to perform our obligations under our terms of service
  • Legitimate interests: to improve our Services and ensure security
  • Consent: for marketing communications and optional cookies
  • Legal obligation: to comply with applicable laws and regulations

6. Data Sharing

We may share your personal data with:

  • Practitioners (patient data necessary for bookings and treatments)
  • Service providers who help us operate our platform (hosting, analytics, payment processing)
  • Professional advisors (legal, accounting)
  • Regulatory authorities when required by law

We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data for as long as necessary to provide our Services and fulfil the purposes outlined in this policy. When your data is no longer needed, we will securely delete or anonymise it.

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise these rights, contact us at [email protected].

9. Cookies

We use cookies and similar technologies to improve your experience. For details, please see our Cookie Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website and updating the “Last updated” date.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.